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Think CREATIVE: Color Blocking in Store Windows

Color Blocking Trend

Color blocking is re-emerging as a hot trend in 2016. One of our newest projects was created using an acrylic color block design for West Elm’s display windows. Keeping West Elm’s dedication to personal style and impactful designs in mind, we created a bold acrylic color block display that focuses on juxtaposed hues that pop on our acrylic medium.  

West Elm Color Blocking

Where Did Color Blocking Come From?

Color blocking has been a daring and transformative trend since Piet Mondrian’s early 1900s debut of neoplasticism. In its evolution through the 1960s mod style and Andy Warhol’s classic Pop Art, color blocking has become most widely known as an artistic tool that utilizes bold and bright colors with geometric shapes.

Today color blocking uses bright colors and geometric shapes to create art, fashion, and displays that are simple yet eye-catching. It is re-emerging in both the fashion and artistic worlds as a way to introduce vivid colors and shapes without overwhelming patterns or designs.

The Color Block Style

Historic design icons used color blocking to transform familiar shapes with the help of bold colors. The most astounding color blocks stem from opposite sides of the color wheel to create the biggest contrast. Our West Elm design uses teals, blues, oranges, and reds to create a visually appealing presentation that transforms basic shapes, like squares, circles, and rectangles, from traditional to trendy.  

West Elm Color Blocking

A stylish color block brings the excitement of color, shape, and contrast without the overpowering look of patterns or textures. Sticking with simple colors, simple shapes, and simple designs keeps customers interested without being visually overwhelming.

Why Use Acrylic?

Mediums can make a big impact on the style and overall look of a sign or window display. For bright colors and a smooth finish, acrylic is a great alternative to a glass medium. Acrylic also has superior affordability, longevity, and an overall nice appearance compared to glass signage. For bright, smooth, and simple mediums, acrylic is a great option.

Flexibility

Acrylic is the perfect medium for specialized signs because of its flexibility. Creating custom requirements for an acrylic sign is easy; the plastic can be molded into shapes, rolled, or even cut into patterns to fulfill any design idea or meet certain specifications.

Durability

Acrylic is built for both indoor and outdoor use. It rejects dust inside and resists weather exposure outside. Acrylic has great durability with color, original size and shape, and overall appearance.

Weight

Another great reason to use acrylic signage is its weight. Acrylic is 50 percent lighter than most glass signage with a similar look. This makes hanging and moving the signs much easier during your display process—not to mention the shipping and handling process.

Style and medium play two very big roles in the creation of window designs and signage options. Our signage creation for West Elm takes advantage of a hot trend while staying true to the company’s belief in personalized style and impactful designs through a durable acrylic sign.


1 Comment

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