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Standing Billboards or Vehicle Graphics? Ferrari Color & NASCAR Choose The Latter

vehicle graphics

This past Sunday was an event-filled Sunday full of celebrations. Not only did the Academy Awards happen, the Daytona 500 also took place! Joey Logano did his fair share of celebrating as he earned his first Daytona 500 win, crossing the finish line ahead of 42 other racers.

Millions of people watch the Daytona 500 and other NASCAR races to see their favorite drivers zoom around and around the track and hopefully be the first car that crosses the finish line as the checkered flag is being waved. But have you ever stopped to think about the cars, more specifically about the graphics on the cars?

Every racer’s car is sponsored, which is why the cars are so colorfully filled with various logos and decals. Companies can spend up to $35 million to sponsor one vehicle, where logos and decals can be placed on 8 different areas of the racecar.

Image Source: Adweek

Image Source: Adweek

Like NASCAR, Ferrari Color understands how important the space on cars is for advertising. Research even shows that 96% of people polled felt that fleet graphics have a bigger impact than billboards.

fleet byu

For more than 15 years, we have been wrapping vehicles of all shapes and sizes for various companies. We work with each company to ensure the most attention-grabbing graphics are created and printed for their company vehicles. Our installers, who are 3M Trained and Certified, have experience adding vehicle wraps to cars, trucks, vans, buses, RVs, trailers, and even boats.

boat wraps

From all of our years experience, hard work, and creative thinking, Ferrari Color has even won multiple vehicle graphic awards from the Signs of the Times Annual Vehicle Graphics Contest for service vehicles and transit vehicles. In May of 2014, we also won the Vehicle Wrap of the Day award for turning a fleet of trash collection trucks into works of art on wheels. Instead of looking away because a dirty trash truck was approaching, people turned to stare and admire the artistic, vibrant graphics wrapped around the trucks.

vehicle wraps

When it comes to our vehicle wraps, the question we always get asked is, “How much is it going to cost me?” Well, that depends on the vehicle you have and how much of it you want wrapped. Generally speaking, a full wrap on a standard size car falls between $2,000-3,000. But if you call Ferrari Color today, we’ll give you an actual quote for your specific vehicle wrap job.

Jeep vehicle wrap before and after

So give us a call, and let Ferrari Color help turn your company vehicle into a colorful, eye-catching traveling billboard.


  • Deanna R. Jones says:

    It seems like vehicle decals can be a good way to advertise. I mean, look at the trailer featuring football players to advertise for a moving and storage company. Seeing a huge decal of a football player catching a ball in mid dive would certainly catch my attention. Eye catching graphics on a car, trailer, or anything else that moves on the road can get some attention for businesses.

    • Rob Spangenberg says:

      Agreed! Eye-catching graphics like that football player definitely cause you to pause and actually read the ad.

  • Jane Fox says:

    $35 million? That’s crazy! On the other hand, it makes sense when you think about how visible such advertising is. I can see why even simple vehicle lettering could make a big difference in catching people’s eyes. It’s definitely an interesting alternative to your standard billboard.

    • Rob Spangenberg says:


      It is crazy, but when you factor in the millions of people that watch nascar religiously around the country, the cost is a lot more reasonable!

  • adult onesie says:

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