When you hear the words “Ultra Violet” you might think of a super dramatic purple shade, and you’re partly right. This cousin of classic violet packs a major punch, and it’s about to get some major exposure in the world of color. Pantone announced the highly anticipated 2018 Color of the Year as 18-3838 Ultra Violet “A dramatically thoughtful and provocative purple shade,” and we couldn’t be more excited to share the news.
At Ferrari Color we are all about colors and how they affect people, and while Ultra Violet may be a bit of drama, it’s also a color that has been associated with mindfulness and meditation. It’s found in nature in our sunsets and flowers, and in the neon lights of the big city. It can be a bit of a rebellious color too, lending to a spirit of individuality and expression. We know that artists like Prince and Jimi Hendrix used a lot of Ultra Violet in their wardrobes, which was a little “against the grain” of their times.
Whatever your mood, giving Ultra Violet a try is a great idea this coming year, and our team of experts are ready to help.
Contact us today and let us bring the 2018 Pantone Color of the Year into your next project.