Each year, Pantone combs the globe looking for what they will announce as the official Pantone Color of the Year. This simple announcement has a significant impact on the retail world. Fashion, decor, furnishing, fabrics, and graphic design all follow color trends, so the announcement holds a lot of weight. Have you thought about how the Pantone color and the accompanying accent colors apply to your business? Pantone said this of their color of the year: “PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, Living Coral embodies our desire for playful expression.” Think about that for a minute. Is optimism, and lighthearted activity something you want in your store or business? Chances are, you do.
For some businesses, incorporating a light, playful color might be difficult. Try something small. For example, if you own a restaurant, think about using Living Coral as an accent color on a printed menu or menu board. For more of a punch, try adding the orangey coral color to your walls using cut vinyl. Quotes, yearly mottos, and calendars are an excellent way to use a trendy color, and Ferrari Color has many products that can be removed without leaving residue or damaging walls. Your marketing plans shift with each new year, so it’s a good idea to think about color and how it will affect your graphics, decor, and other areas of your business.
Paying attention to color trends is a great way to keep your business current and your graphics relevant. Email an account manager today to talk about the best way to use Pantone’s Living Coral in your business this year.