For the past 22 years, Salt Lake City has hosted the Outdoor Retailer summer and winter market conventions. During that time, Ferrari Color had the privilege of working with show organizer and individual outdoor sports exhibitors to create graphics for each show. This year’s summer show was no exception.
We added vibrant, outdoor-themed graphics to the outside tower, windows, and walls of the Salt Palace Convention Center as well as vinyl pole banners.
Inside the convention center, we installed directional signs, indoor vinyl banners, retractable banners, and more signage for the event and individual retailer exhibits.
July’s summer expo was the last Outdoor Retailer event for Salt Lake City. Starting next year (January 25–28, 2018), the winter market is moving to Denver, Colorado. The conventions will take place in Denver for the foreseeable future. Although this event is leaving our city, Ferrari Color is looking forward to working with Outdoor Retailer as they move to their new home.