HOW MUCH SIGNAGE DO PEOPLE REALLY NOTICE?

There are a lot of elements to a successful business. Products, services, location, building, colors, logos, and much much more. So how do you get customers to notice you? It starts with good signage.

A survey conducted by FedEx Office, in conjunction with Ketchum Global Research and Analytics, found that roughly 8 out of 10 customers said they entered a business or store they had never been to before purely based on their signs. 75% said that they had told someone else about a company because of their signage, and the same survey stated that nearly 60% of customers said that the lack of signage deters them from entering a store or business.

So it’s evident that your signage is not only necessary, but it can essentially make or break your business. Here are a few things to consider when designing your sign:

Color: Research has shown that roughly 62% to 90% of a person’s first impression is based on color alone. There is a science to choosing a color, so make an educated choice.

Wording: This isn’t just the actual words on your sign; it’s also the size, typeface, color, and layout of your words. Carefully select what you want to say and how you’d like to say it.

Size: Where will people be when they are reading your sign? Driving by? Walking? Looking up? These things play a huge role in deciding on the size of the sign and the graphics printed on them.

Design: The layout and design of your sign plays into all the previous items, but there are a few other things you can do to take it to the next level. The Spacing of your text can have a significant impact on the layout. Contrast, texture, and readability are essential. What elements do you want to accentuate? Do you want to add a picture or artwork? These are all critical decisions.

Location: Where are you going install your sign for best visibility? You might want to walk by your store, stand outside, and take a close look at where you are going to put a sign to drive traffic into your store or business.

All of these factors come together to create a great sign. At Ferrari Color, we have professionals to help you with anything you’re not quite sure about.

Email us today to get started and get a unique, professionally produced sign for your business.

 


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