We are excited to announce the acquisition of Ferrari Color by Signs.com, a leader in the online signage industry which specializes in providing custom signage solutions through an advanced e-commerce platform.
The decision to move forward with this acquisition is based primarily off of the shift in the enterprise graphics industry we have been experiencing over the past several years. The increasing number of retail closures, changes in buying behavior, and need for technological innovations have all served as clear indicators that the industry is changing, and we need to change with it. After significant research and consideration, we have determined the acquisition by Signs.com to be the best move for us to keep up with these changes.
“We are excited about the opportunity to combine the expertise of Ferrari Color and Signs.com into one strong and unified force in the marketplace,” says Kirk Green, Chief Executive Officer of Ferrari Color. “At the same time, this will allow us to be more accessible to our customers as they continue to move away from the traditional sales channels to an e-commerce approach.” We strongly believe this combination of forces will allow Signs.com to reach new heights in the graphics industry and create an impactful footprint that cannot be ignored.
So what does this mean moving forward? Effective at the time of acquisition, Signs.com will own the Ferrari Color brand, world-class production equipment, production staff and all other assets. Ferrari Color will no longer be an entity of its own, and all production under the traditional Ferrari Color model will come to a close.
If you are an existing client of Ferrari Color and are interested in moving any of your work over to Signs.com, we recommend visiting this page on Branded Signage Portals, a solution offered to help you with your visual communication needs for the future.
We would like to thank everyone involved with Ferrari Color for the time, dedication and support we have received. It is through your help that has allowed us to run this amazing company for over 30 years and be in a position to receive this acquisition offer. The hardest part of transformative, disruptive markets is losing some of the best people in the business. Fortunately, many have already joined forces with other graphics providers and we wish them the best in their future endeavors. We strongly believe this to be the best move for Ferrari Color and its clients moving forward. Once again, we thank you.
Signs.com was founded on the principle of offering the best customer service possible, coupled with the easiest online sign experience. Founded in 2012, Signs.com has grown from a small group of design, marketing, and tech nerds into the leading online company for custom signs and prints. With award-winning customer service, one-day production, free design services and a 100% satisfaction guarantee, our clients include everyone from small business owners, Fortune 500 companies, and individuals.
About Ferrari Color
Founded in 1978, Ferrari Color has provided large-format digital-imaging solutions to national clients, including the San Francisco 49ers and Pottery Barn. For more than 30 years, Ferrari Color has been an industry leader, specializing in large format printing, trade show and in-store graphics. Ferrari Color’s locations in Salt Lake City, Sacramento and San Francisco will now consolidate to the Salt Lake City offices of Signs.com.