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THE SCIENCE OF COLOR: THE RIGHT HUE FOR YOUR SIGN

by FerrariColor | January 16, 2019

Next time you’re in a store, restaurant, or office, take a good look at the colors around you. How do they make you feel? Are there red “SALE” signs that grab your attention? Maybe light green walls that evoke feelings of relaxation, or orange table tops that make you realize you’re hungry. These color choices

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CONVENTION GRAPHICS THAT TAKE YOU TO THE NEXT LEVEL

by FerrariColor | December 31, 2018

Conventions are a great time for attendees to meet, mingle, and pursue new business interests. Sometimes it can be challenging to get your company noticed in a sea of vendors. Ferrari Color knows you want to stand out in the crowd, and we’re here to help you. Great graphics are the primary key to the

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HAPPY HOLIDAYS

by FerrariColor | December 21, 2018

Our offices will be closed Monday, December 24th and Tuesday, December 25th and again on Tuesday, January 1st. From all of us here at Ferrari Color, have a happy and safe Holiday

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SIZE MATTERS- CONSIDERING THE SIZE OF YOUR GRAPHICS

by FerrariColor | December 17, 2018

With so many terms in the world of graphics, it’s easy to get confused. Taking a little time to make sure your graphics are sized correctly will make a big difference in the clarity of your printed image. Here are a few tips on how to do it. Know your acronyms- DPI vs. PPI DPI,

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5 TIPS TO PLAN YOUR RETAIL YEAR

by FerrariColor | December 10, 2018

Keeping your seasonal and promotional campaigns organized and on budget is crucial for the success of your business. Regarding the print products needed for these marketing campaigns; here are five tips to help plan ahead and keep your retail calendar under control: 1. Look at the entire year As a retailer, you must understand that

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BRING YOUR IDEAS TO LIFE

by FerrariColor | November 16, 2018

The Ferrari Color Creative Projects Engineering Team (CPET) has one goal—to help clients bring their design ideas to life. CPET is innovative, creative and unique, and this team brings all those qualities to your project while ensuring you stay on budget. Whether you need life-size 3D props for a store opening, eye-catching window displays, a

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REFLECTIVE VINYL: THE BASICS

by FerrariColor | October 29, 2018

We’ve all driven by road signs with that “illuminated” quality, but have you ever stopped to think about how that happens? At Ferrari Color we love to let our clients know how materials work, and reflective vinyl is especially interesting. How does it glow? That might be a common question, but reflective vinyl isn’t luminescent

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PERSONALIZATION OF GRAPHICS

by FerrariColor | October 11, 2018

The word “personalization” has been buzzing around the retail industry for a little while now, but what does that word mean for you? From our point of view, from yours, or from your customer’s point of view, personalization is becoming increasingly important.   Personalization vs. Custom These two words are often interchanged and can, in

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