Back-to-school shopping is a major American spending season, coming second to just the winter holidays shopping season.
The National Retail Federation reports that back-to-school spending has increased by 55% during the last 10 years and that the back-to-school and college combined spending is expected to equal $75.8 billion in 2016. And where are back-to-school shoppers planning on spending their money this year? An NRF survey found the following top-five results:
Office supply store
Other good news for retailers is that consumers are going to spend an average of $674—65% of which will be spent on apparel and electronics—and that it’s not just parents doing all the spending; teenagers and pre-teens will also spend some of their own money this year on back-to-school gear, according to the same survey.
Retail graphics are very effective at influencing consumers and driving sales. Like was shown above, shoppers have several places they can buy their back-to-school items from. The best way to stand out from other stores and really grab people’s attention, with your back-to-school products and sales, is making a statement with your window displays.
And while you might sell all the need-to-have school supplies or clothes that are more unique than what other stores are selling, unless you use the right graphics and props to highlight your products, you won’t get parents and kids excited about buying back-to-school supplies and feeling ready to get back into the school groove.
The first thing to know and incorporate are this year’s color and pattern trends:
Metallic colors—Taking from February’s New York Fashion Week runways, metallics are all the rage this season. Add metallic blue, green, orange, pink, gold and silver colors to help your window displays shinily pop.
Tropical prints and colors—From a giant pineapple prop to big, brightly-colored flowers, continue summer fun with these fun tropical prints, props and colors.
Wild urbanism—This trend focuses on the outdoors, with earthy patterns and colors. For displays, think rustic, raw and green. Use raw and reclaimed wood, plywood, chipboard and concrete.
Other things to remember for the back-to-school season are to connect to parents and kids, appeal to boys and girls of all ages and keep your display organized—this time of year is stressful enough for parents and kids, no need to make it more with a cluttered window display full of every kind of pen and pencil you have to offer. Consumers nowadays also care about what brands stand for, so showcase through your window signage your supporting partnerships with certain community and environmental groups, companies, nonprofit organizations, etc.